People & Culture
We value local knowledge, cultural heritage, fair relationships and community protagonism across the experiences we promote.
Discover Brasil
Responsible travel starts with clear commitments — to people, places, cultures, communities and nature.
Our commitment
At Discover Brasil, we connect international travelers with authentic, responsible and carefully selected travel experiences across Brazil. This Code of Conduct defines the standards we expect from our partners, suppliers, travelers and ourselves.
Responsible tourism
We believe travel can be transformative when it is designed with care, conducted with respect and rooted in meaningful relationships with local territories.
We value local knowledge, cultural heritage, fair relationships and community protagonism across the experiences we promote.
We promote travel that minimizes negative impact, respects wildlife and encourages environmental awareness.
We work with selected local partners and expect high standards of quality, ethics, transparency and customer care.
Supplier standards
Our suppliers and local partners are essential to the Discover Brasil experience. We expect every partner to follow responsible, ethical, safe and sustainable practices in their operations.
Suppliers must provide safe, enriching and high-quality experiences, following all applicable laws, security procedures and operational standards.
Partners should reduce waste, conserve resources, avoid unnecessary printing and adopt more sustainable technologies whenever possible.
We do not tolerate discrimination, harassment, forced labor, exploitative practices or unsafe working conditions.
Suppliers should support local economies, respect cultural heritage and promote experiences that benefit local and traditional communities.
Activities must minimize negative impacts and respect natural areas, cultural sites, local customs and community rules.
Experiences involving animals must respect animal welfare principles and avoid practices that cause suffering, stress, exploitation or harm.
Suppliers should actively encourage responsible behavior among travelers, guides, employees and collaborators.
Bribery, extortion, falsified documentation and unethical business practices are strictly prohibited.
Traveler’s manifesto
When you travel with awareness, curiosity and respect, your experience becomes more meaningful — and your presence can leave a positive impact.
Learn about your destination’s history, culture, customs, safety conditions and local rules before you travel.
Approach each destination with curiosity, humility and respect for different ways of living.
Protect monuments, traditions, sacred places, local stories and cultural expressions.
Reduce waste, conserve water and energy, and avoid unnecessary environmental impact.
Respect wildlife, plants, trails, protected areas and local environmental guidelines.
Choose local products, local food, community-based experiences and fair commercial relationships.
Report exploitation, abuse, forced labor, child exploitation or any form of mistreatment.
Follow local and international laws, including rules related to protected species, cultural property and illegal trade.
Tell your story with honesty and care, considering how your words and images may affect local communities.
A shared responsibility
By choosing Discover Brasil, our travelers, suppliers and partners become part of a shared commitment: to promote a Brazil that is authentic, diverse, responsible and alive for future generations.
We travel better when we travel with respect.
Explore curated experiences across Brazil, designed with local expertise, cultural sensitivity and respect for nature.
