Code of Conduct | Discover Brasil

Discover Brasil

Code of Conduct

Responsible travel starts with clear commitments — to people, places, cultures, communities and nature.

Our commitment

Travel that respects Brazil and creates positive connections.

At Discover Brasil, we connect international travelers with authentic, responsible and carefully selected travel experiences across Brazil. This Code of Conduct defines the standards we expect from our partners, suppliers, travelers and ourselves.

  • 1 Respect for people, cultures and local knowledge
  • 2 Care for nature, biodiversity and protected areas
  • 3 Trust, safety, transparency and ethical relationships

Responsible tourism

Principles that guide every experience we curate.

We believe travel can be transformative when it is designed with care, conducted with respect and rooted in meaningful relationships with local territories.

People & Culture

We value local knowledge, cultural heritage, fair relationships and community protagonism across the experiences we promote.

Nature & Biodiversity

We promote travel that minimizes negative impact, respects wildlife and encourages environmental awareness.

Trust & Safety

We work with selected local partners and expect high standards of quality, ethics, transparency and customer care.

Supplier standards

Standards for our suppliers and local partners.

Our suppliers and local partners are essential to the Discover Brasil experience. We expect every partner to follow responsible, ethical, safe and sustainable practices in their operations.

Customer experience & safety

Suppliers must provide safe, enriching and high-quality experiences, following all applicable laws, security procedures and operational standards.

Environmental responsibility

Partners should reduce waste, conserve resources, avoid unnecessary printing and adopt more sustainable technologies whenever possible.

Fair workplace standards

We do not tolerate discrimination, harassment, forced labor, exploitative practices or unsafe working conditions.

Local community development

Suppliers should support local economies, respect cultural heritage and promote experiences that benefit local and traditional communities.

Cultural and environmental preservation

Activities must minimize negative impacts and respect natural areas, cultural sites, local customs and community rules.

Animal welfare

Experiences involving animals must respect animal welfare principles and avoid practices that cause suffering, stress, exploitation or harm.

Sustainable practices

Suppliers should actively encourage responsible behavior among travelers, guides, employees and collaborators.

Integrity and ethical conduct

Bribery, extortion, falsified documentation and unethical business practices are strictly prohibited.

Traveler’s manifesto

Responsible travel is a shared journey.

When you travel with awareness, curiosity and respect, your experience becomes more meaningful — and your presence can leave a positive impact.

1

Get informed

Learn about your destination’s history, culture, customs, safety conditions and local rules before you travel.

2

Travel with an open mind

Approach each destination with curiosity, humility and respect for different ways of living.

3

Respect cultural heritage

Protect monuments, traditions, sacred places, local stories and cultural expressions.

4

Care for the environment

Reduce waste, conserve water and energy, and avoid unnecessary environmental impact.

5

Protect nature

Respect wildlife, plants, trails, protected areas and local environmental guidelines.

6

Support the local economy

Choose local products, local food, community-based experiences and fair commercial relationships.

7

Defend human rights

Report exploitation, abuse, forced labor, child exploitation or any form of mistreatment.

8

Respect the rules

Follow local and international laws, including rules related to protected species, cultural property and illegal trade.

9

Share responsibly

Tell your story with honesty and care, considering how your words and images may affect local communities.

A shared responsibility

Travel can transform the traveler. It should also respect the places that make each journey possible.

By choosing Discover Brasil, our travelers, suppliers and partners become part of a shared commitment: to promote a Brazil that is authentic, diverse, responsible and alive for future generations.

We travel better when we travel with respect.

Discover a more authentic, responsible and meaningful Brazil.

Explore curated experiences across Brazil, designed with local expertise, cultural sensitivity and respect for nature.